Talk of the Bay from KSQD
Talk of the Bay from KSQD
Sally Lehrman of The Trust Project guides media outlets toward greater integrity, accuracy, and transparency


Sally Lehrman is an internationally recognized expert and speaker on building a more trustworthy press. She was named one of MediaShift’s Top 20 Digital Innovators (2018) for her work founding and leading The Trust Project. Previously an award-winning reporter on medicine and science, her honors include a Peabody Award, duPont-Columbia and the John S. Knight Fellowship, with bylines in Scientific American, Nature, Health, and the public radio documentary series, The DNA Files, distributed by NPR, among others. Her co-edited volume, “Reporting Inequality: Tools and Methods for Covering Race and Ethnicity,” was published in 2019. An earlier book, “News in a New America,” argues for an inclusive U.S. news media. Sally Lehrman is affiliated with the UC Santa Cruz Center for Science and Justice, as Science and Justice Professor.

The Trust Project’s mission is to amplify journalism’s commitment to transparency, accuracy, inclusion and fairness so that the public can make informed news choices.

The Trust Project has partnered with media organizations, produced educational curriculum materials, and identified the 8 Trust Indicators you can use to know which news stories you can trust.