What underwriting is:
Underwriting is an announcement of support.
Your business can reach thousands of local, loyal listeners by having an underwriting announcement on KSQD’s airwaves.
While listener-members are the major sponsors of KSQD, we also welcome support from local businesses and other non-profits via underwriting.
By underwriting a KSQD program, a business contributes to KSQD operations and is thanked for it during that program.
Businesses may underwrite with money or with a trade of goods or services.
What underwriting is not:
Underwriting is not advertising. KSQD is committed to our non-commercial status and adheres strictly to the FCC’s definition of non-commercial.
KSQD’s underwriting announcements are prerecorded by one of our professional voice artists.
A typical announcement might read: “This program is supported by our listeners, and by ABC, whose product 123 is available at XYZ. They can be reached at…“.
KSQD and the business will negotiate the actual wording of the underwriting announcement.
Underwriting announcements are regulated by the FCC and must conform to the following guidelines.
- Value-neutral description of product or services
- Product or service listings that aid in identifying the business
- Fifteen second maximum
- Not allowed:
- Comparisons and endorsements
- Qualitative Statements
- Expression of views
- Superlative Descriptions
- Price or Value Information
- Calls to Action
For more information on setup and pricing options, please contact us.