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Consider becoming a KSQD Underwriter!
What underwriting is:
Underwriting is an announcement of support.
Your business can reach thousands of local, loyal listeners by having an underwriting announcement on KSQD’s airwaves.
While listener-members are the major sponsors of KSQD, we also welcome support from local businesses and other non-profits via underwriting.
By underwriting a KSQD program, a business contributes to KSQD operations and is thanked for it during that program.
Businesses may underwrite with money or with a trade of goods or services.
What underwriting is not:
Underwriting is not advertising. KSQD is committed to our non-commercial status and adheres strictly to the FCC’s definition of non-commercial.
KSQD’s underwriting announcements are prerecorded by one of our professional voice artists.
A typical announcement might read:
“KSQD thanks Sammy’s Squid Shack for supporting this program. Sammy’s Squid Shack offers locally-sourced sea food dishes and organic entrees at 340 Seabright Avenue in Santa Cruz. Thank you Sammy’s Squid Shack for supporting K-Squid community radio , 90.7FM.”
KSQD and the business will negotiate the actual wording of the underwriting announcement. Rates are reasonable and bonuses are available for six-month and one-year buys.
For more information on setup and pricing options, please contact our underwriting team below.