The mission of Natural Bridges Media/KSQD is to build community through quality broadcasts, podcasts, training programs and community events. We celebrate the uniqueness of our region through news, arts, and culturally diverse programming.

KSQD audiences are well-informed about the issues affecting their lives.  Listeners feel a sense of belonging through interacting with a station that is responsive to their needs and interests. Broadcasts are primarily live and local, volunteer-hosted and produced.  KSQD facilitates quality local journalism, information, culture, and music. Differing views are aired respectfully. KSQD gives a voice to individuals, groups, issues and music that are underrepresented, a clear alternative to corporate media. KSQD will broadcast emergency alerts and updates.

Natural Bridges Media is a nonprofit 501(c)(3) organization whose purpose is to run and operate KSQD-FM, a noncommercial, listener-supported community radio station for Santa Cruz County. We are incorporated in California and have our federal tax-exempt status from the IRS.