We hear a lot about social media on a national scale, with Mark Zuckerberg testifying in front of congress and a president who dominates Twitter, but what about our local social media ecosystem? What’s it like to run a Facebook group full of active, passionate residents of Santa Cruz County? Jeremy Leonard and Heather Butler moderate Aptosia, a popular local Facebook group of over 15,000 members out of a community of about 24,000 total. On any given day, posts on Aptosia run the gamut from beautiful sunset photos to conspiracy theories about local officials. Join us in this discussion about how to moderate, and when to step back.
In Aptosia, a thriving vision of community