11th Hour Coffee Run by 24-year-old Entrepreneur

Posted by Rachel Goodman | Jan 24, 2020 | All Talk, Local, Talk of the Bay | 0

Talk of the Bay from KSQD

11th Hour Coffee Run by 24-year-old Entrepreneur

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Why did brothers Brayden and Joel Etsby name their coffee roasting company and coffee shop 11th Hour Coffee? What is the meaning of the 11th hour? Is it that time is running out, or that one should not delay one’s dreams, even if that means going out on a limb to found another coffee shop in Santa Cruz, a town known for its many cafes? Find out more in this Talk of the Bay interview.

About The Author

Rachel Goodman

Rachel is host of Talk of the Bay and Board Chair of KSQD. She is the producer of radio documentaries such as Southern Songbirds: The Women of Early Country and Old Time Music, The Boomtown Chronicles, and Pastures of Plenty, a History of California Farmworkers. She teaches journalism at Cabrillo College in Aptos. She is a recipient of a Peabody award for excellence in journalism.