On this episode of Talk of the Bay, host PK Hattis is joined by Dan Emmanuel, Director of Research at the National Low Income Housing Coalition, for a critical conversation. They dive into the freshly released 2025 Out of Reach Report, which once again names Santa Cruz County the least affordable rental market in the country, for the third straight year.
Renter Wages vs. Reality
By contrast, the average renter wage in Santa Cruz is about $22.13 per hour, meaning a worker would need 3.7 full-time jobs at that wage just to afford rent.
National Housing Wage Landscape
Across the U.S., the national housing wage is $33.63/hr for a two-bedroom rent, and $28.17/hr for a one-bedroom. Nearly half of workers earn less than the wage needed for a modest one-bedroom home
Widening Gap from Second Place
Santa Cruz’s lead over the second most expensive market, Santa Clara County, is pronounced. Its housing wage of $81.21/hr surpasses Santa Clara’s $66.27/hr by nearly $15/hr, and fair market rent in Santa Cruz ($4,223/month 2br) is 22% higher than in Santa Clara ($3,446/month 2br)
